Story is Everything 

Be it case-studies, white papers, MBA applications, grant applications, requests for funding, or RFP bids, a strong story is the essence of getting across the message – whether your goal is to sway, flatter, move, convince, coerce, or impress. Human nature privileges an effective story above all else, which can be as potent, if not more so, than strong data points. In fact, the best stories will make used of the strongest facts on the ground and data points to drive the point home. 

Sincerity 

For a narrative to be effective, it must be real and sincere  – it must reflect actual goals and values. But it must also be strategic to be effective. Harnessing authenticity, is the strongest way to drive a narrative towards its goal. We do not believe in using the language of the “bullshit of business”. Instead we advocate diplomacy and subtlety, and strategic mastery. The best way to attain true goals is to use a clear-cut approach that highlights the actual message to make it resonate with the target audience in the strongest possible manner. 

Passion 

The beating heart of any narrative, and the driving force behind it is the passion injected into the story. The most effective narratives are ones that are recounted with the force of belief, with confidence, and with passion. The most effective storytelling harnesses not only facts and ideas but also emotions and aspirations, to hit chords with the target audience on multiple levels, and achieve effective results.